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"The
two most important elements of any company’s Internet strategy
are that its website is Effective,
in presenting the company and its products, and, it must also be Visible
to the Search Engines that deliver 85% of the 300 million daily searches".
D.R. McMahon & Associates Inc.
The
combination of tasks required to achieve greater website visibility
are often referred to collectively as SEO or Search Engine Optimization,
and that of achieving greater effectiveness of the website as WO or
Website Optimization.
This is what we do!
These two issues are somewhat interrelated since many elements of website
development that make it effective or "User Friendly" are
also elements that help make a site visible to the major Search Engines.
The chart below may help:
Search Engine Optimization (SEO)
Meta Tags
Alt tags
Page Titles
Directory Naming
Headlines
File Naming
Anchor Text |
Website Optimization (WO)
Good Graphics
Use of Color
Content
Competitive
User friendly
Attractive |
Both SEO & WO
Site Navigation
Content rich
Text Positioning
Text links
Keywords
Site Maps
Links |
Good site navigation, site maps, embedded links to areas of more detailed
information like Spec sheets, MSDS sheets, Diagrams, Shopping Cart,
rich content and even layout and positioning of key text will aid both
the user and the search engines to access relevant and useful content.
Happily, both SEO and WO are very much interrelated and doing them well
will yield better Search Engine Positions, increased traffic and Sales!
Other Related Services:
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Website
Visibility - Search Engine Optimization 
Keyword
Analysis
Effective
Website Development
